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SAS strengthens place in having a bet market, connecting Vanquisher Chandler with patrons and improving buyer service

23 September 2008: Vanquisher Chandler, one of the globe s leading gambling and having a bet companies, has implemented SAS Advertising Mechanization software to improve its buyer service and increase buyer devotion through a more personalised service, whilst remaining true to its ethics of responsibility, sincerity and integrity.

SAS, the head in engineering astuteness and analytics helps Vanquisher Chandler identify and individually connect with new patrons and retain existing ones. Using SAS, the dealing executes campaigns aimed at the individual, where highly targeted loot are offered, based on the buyer s person preferences, reinforcing the dealing s trade name promise of a more personalised service.

Corporation chairman Vanquisher Chandler, a respected logo in the British bookmaking industry, states: With over 90 percent of our engineering online and the sheer integer of our customers, it can be difficult to develop and maintain personal relationships. It is therefore imperative that we are able to understand and connect with each and every buyer and be able to serve them as best as we can. SAS gives us the astuteness to do just that.

SAS complete promotion solution, which provides a more analytical approach to promotion initiatives, helps Vanquisher Chandler understand buyer behaviour, preferences and gambling patterns. The SAS clarification uses this astuteness to run automated and tailored promotion campaigns that enable Vanquisher Chandler to improve its buyer service to person customers.

SAS also enables Vanquisher Chandler to discover vital trends in its engineering performance. With the right information delivered to all levels of the business, the dealing continually monitors organisational routine to make faster and better fact-based decisions.

Ian Manocha, Supervision Manager at SAS UK adds: The online having a bet engineering is increasingly competitive. It is vital that having a bet companies remain responsible, efficient, and buyer driven, whilst retaining a notoriously fickle customer-base. SAS enables Vanquisher Chandler to truly understand how its patrons interact with the company, leading to the most effective promotion possible.

SAS recently expanded its trace in kindness and activity in which having a bet acting a basis role, by acquiring Thoughts Revenue Optimisation and forming a new Earnings Optimisation Global Practice. The practice is led by Steve Pinchuk, who brings with him time of know-how in the having a bet market. Formerly Corporate Vice Head of Revenue Managing and Allocation at Harrah s, Pinchuk worked to integrate Harrah s first revenue running systems and practices with their world-renowned buyer link programmes.



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